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"The Real Project"

Project type

Plans Book


Fall 2022


Tallahassee FL

The main objective of this initiative was to modernize and improve the existing approach of a campus organization. Referred to as "The Real Project," this organization was dedicated to educating Florida State Students about drug and alcohol-related statistics and offering support, assistance, and resources during their transition into college life. Recognizing that the current methods and messaging were not effectively reaching the desired audience of freshmen and transfer students, we developed a contemporary and relatable strategy, outlined below.

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