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Tesla Media Planning Project

Project type

Media Plans Books

Date

Spring 2022

Location

Tallahassee FL

Spring semester of my Junior year, my team and I were tasked to create a media plan for Tesla. The requirement of us during the project was to use at least three mediums within our media mix while obtaining 70% reach. We strived and achieved upwards of 80% reach, with 4 mediums used.

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